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Modularised content: Google knowledge panels
NHS Digital Product manager James Lumgair talks about how the NHS website is getting trusted, accurate health information in front of more users than ever before through 'knowledge panels' on Google search result pages.
11 March 2020
A key part of the vision for the NHS website involves adapting our publicly available content for new technologies, channels and platforms. This gives people easier access to trusted, clinically assured information however they choose to search. Getting NHS information in Google knowledge panels is one of the first examples of this new approach in action.
We also created short content summaries (up to 150 characters) to accompany each section we’d marked up.
During this work, we’ve helped develop a new open Schema.org standard for marking-up health information (called HealthTopicContent), which will make it easier for others to correctly mark-up their health content.
This means we’re now in a much better position to roll out modularisation more widely and move towards it being a routine part of content production.
NHS Digital Product Manager James Lumgair gives an update on the project to make specific sections of content on the NHS website available to syndicators, so more people can get accurate, NHS-assured information wherever and however they need it.
Content modularisation of the NHS website will help our content reach more people via search engines, voice-activated devices, chatbots and wearable devices. NHS Digital Product Manager James Lumgair explains more.
The NHS website team has worked with Amazon’s Alexa team to offer health information by voice search. Eva Lake, Head of Engagement for the website, explains how the collaboration is working.
Ian Roddis, Lead Product Manager for the NHS digital service manual, talks about the new guidelines his team has developed to help people working in digital delivery teams meet accessibility standards in time for September 2020’s deadline.