A key part of the vision for the NHS website involves adapting our publicly available content for new technologies, channels and platforms. This gives people easier access to trusted, clinically assured information however they choose to search. Getting NHS information in Google knowledge panels is one of the first examples of this new approach in action.
We also created short content summaries (up to 150 characters) to accompany each section we’d marked up.
During this work, we’ve helped develop a new open Schema.org standard for marking-up health information (called HealthTopicContent), which will make it easier for others to correctly mark-up their health content.
This means we’re now in a much better position to roll out modularisation more widely and move towards it being a routine part of content production.