Our style guidelines

Our logo, language, typography, imagery and colours all play an important part in effective communication that builds trust and helps people understand what we do.

This guide has been put together to explain how these different elements are combined to bring clarity to our communications.

Our identity

Our identity principles. Clarity and consistency are at the heart of our identity.

Visual style guide

Guidelines to support use of the elements that make up our visual identity, including our logo, explanatory line, colour palette, and imagery

Content style guide

Guidelines to support the use of clear, engaging, and inclusive communication

Digital assets

Our resources include the use of the NHS Digital logo, icons, and document templates

Last edited: 1 February 2023 4:34 pm