NHS.UK roadmap

NHS.UK is evolving from a standalone website into a set of reusable national digital health capabilities that support people wherever they are — across NHS.UK, the NHS App, search engines, AI-assisted experiences and other health and care services.

Goals for NHS.UK in 2026/27 are:

Run and maintain trusted national services, for example by:

• regularly reviewing health advice and guidance content (text, video and images) to ensure it is clinically accurate

• updating and managing data about local health services

• maintaining reliable, accessible and secure NHS digital services

Improve and modernise user experiences, for example by:

• transforming health advice and guidance into more structured, reusable and personalised content

• improving navigation and service finding across key user journeys

• creating more seamless experiences between NHS.UK, the NHS App and other services 

Build reusable national capabilities, for example by: 

• developing shared APIs, data models and reusable platform capabilities
• supporting syndication and reuse of NHS content and services across channels and partners
• improving interoperability between NHS.UK, the NHS App and wider NHS systems

Make our services more efficient and sustainable, for example by:

• reducing the complexity of core technologies to support faster delivery
• improving platform reliability, scalability and maintainability
• retiring content and services that no longer meet user or organisational needs

Support wider NHS priorities and transformation initiatives, for example by: 

• helping people access services directly without needing to see a GP first, such as talking therapies or maternity services
• supporting preventative care and early intervention through better access to trusted health information and services
• providing timely public health guidance to help reduce pressure on urgent and emergency care

The 10 Year Health Plan for England was published on 3 July 2025. This roadmap will continue to evolve in alignment with that plan and wider NHS digital transformation priorities.

The NHS website has several product groups, each with its own goals for 2026/27.

The following sections outline our current plans for each product group including: 

• recently completed
• working on now
• working on next

This is not a complete list of our plans for 2026/27. This page will be updated throughout the year.

These products, including the Health A-Z, Medicines A-Z and Healthy Living parts of the website, give users the information and advice they need to understand their health, and guidance on next steps they should take. 

The goals for this group of products are: 

• maintain all existing health advice and guidance
• improve key areas of existing health advice and guidance
• retire content that no longer meets our service proposition
• support wider initiatives where NHS.UK is a key channel

The NHS website supports people to take the next step in their healthcare journey. About 400million NHS website visitors a year are looking to take a next step to:

• understand what NHS services are available to them
• choose services that are right for their needs
• access services

It includes service finders, NHS Profile Manager, Give us feedback, Find your NHS number and catchment APIs.

The goals for this group of products are:

• more website visitors complete transactional journeys successfully in the NHS App
• more people access the right NHS services through self-referral or direct access
• to develop the service finding platform required to fulfil the commitments of the 10 year health plan

This group of products affects large parts of NHS.UK, including how we publish content, gather feedback and how users navigate. It includes our content management system, feedback tools, navigation patterns and internal search. It also covers self-assessment tools and the APIs and widgets.

The goals for this group of products are to: 

• simplify core technologies, like the content management system, header, footer and banners to make future updates easier
• improve navigation on key user journeys
• maintain a new in-house search solution
• improve how we collect user feedback to support future user research
• complete tool updates and transfer them to business-as-usual operations
• re-use self-assessment tool components in other digital health journeys

These are the specific things our teams are working on:

This group of products includes public health campaign websites such as Better Health, Every Mind Matters, Best Start in Life, Healthier Families, and the Campaign Resource Centre.

The goals for this group of products are to:

• run and maintain 4 websites to support the Department for Health and Social Care (DHSC) key behaviour change goals and campaigns
• run and maintain a business-to-business website to distribute marketing materials for DHSC's partnerships team
• provide support, advice and tools for users that align with health advice and guidance on NHS.UK

These are the specific things our teams are working on:

The team creates inclusive, accessible and clinically approved multimedia content that supports NHS priorities. This content helps improve public health knowledge and increases access to health information through videos, photos, illustrations, animations, and sign language. Channels we use include the NHS website, NHS YouTube channel, and increasingly the NHS App.

The goals for this group of products are to:

• create impactful, trusted multimedia content that communicates health information and NHS priorities effectively, while meeting user needs
• enhance accessibility and inclusion by ensuring all content meets or exceeds Web Content Accessibility Guidelines (WCAG) AA standards including video player improvements, captions, transcripts, and alternative formats
• use analytics to refine content strategies based on user needs and engagement
• build efficient workflows and foster cross-team collaboration for timely, cohesive multimedia content

To discuss and provide input to our strategy and roadmap, contact us.