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Simon Davis

Simon is a lead user researcher for the NHS App

Lead User Researcher

 

Simon is a lead user researcher who leads user research strategy for the NHS App. He works with stakeholders and manages projects, including discovering user needs before a product is created and testing existing products or prototypes through usability testing.


Blogs

The NHS App displayed on a mobile phone held by a person wearing red nail polish
By Tanja Galloway, Lisa Collins, Simon Davis. 27 November 2025 Co-creating the digital front door to the NHS

The NHS App enables millions of people to access essential healthcare services, but some struggle to use it. Tanja Galloway, Lisa Collins and Simon Davis explore the challenges and share practical insights for making user research inclusive and accessible so no one is left behind.
Man and woman using restrictive gloves with tablet to simulate arthritis.
By Simon Davis. 15 May 2025 Making sure the NHS App works for everyone

Simon Davis explains how the NHS App team puts users at the heart of digital delivery design by considering accessibility needs at every stage of the user research process.
A woman is pictured having a mammogram.
By Samantha Saw, Simon Davis. 1 August 2022 Running a design sprint to make things easier for screening staff 

How do you tackle a big design challenge in a short span of time? Samantha Saw, Senior Service Designer, and Simon Davis, Senior User Researcher, explain how their team went from a handful of high-level ideas to a clickable prototype for the breast screening programme in just 10 days.
Senior User researcher Simon Davis sits at his desk.
By Simon Davis. 18 May 2021 How do users get forgotten?

Simon Davis, a senior user researcher who works across our screening programmes, explains how important it is to get stakeholders involved in designing services that truly meet peoples’ needs.