As part of a programme of work to improve our services, we are removing the ‘NHS Choices’ logo from the NHS website. The following advice outlines the changes that you and your organisations need to make to update both print and digital content to reflect the changes.
NHS.UK website changes
The NHS website (www.nhs.uk) contains information to help people manage their health and care online.
As part of a programme of work to improve our services we have removed the ‘NHS Choices’ logo from the NHS website and keeping the trusted NHS identity.
If you currently use the old NHS Choices logo on your digital or print materials, then please read the following guidance to see what changes you and your organisation need to make.
If you have questions or queries about these changes you can contact us at firstname.lastname@example.org
Timeframe for making the changes
We don’t expect you to replace or update your digital or print materials immediately, simply when it is reasonable and cost-effective for you to do so, for example during your next print run.
The NHS website address
The website URL will remain same: www.nhs.uk and any pages with updated URLs will be redirected.
Historical content and articles
We don’t expect you to change past blog posts, news articles, or Freedom of Information responses that referred to the website as NHS Choices.
Referring to the NHS website in printed materials
Print materials such as posters, leaflets, forms and letters that contain references to ‘NHS Choices’ must be updated with the new graphic when it’s reasonable and cost-effective for you to do so.
If you’re creating new print materials or using a design agency to produce these, please ensure they use the new graphic.
Our external partners NHS England, NHS Improvement, the Department of Health and Social Care and others will be updating their content over the coming months to reflect this change.
If you download documents from their websites, or before you order updated versions of the print material, check to ensure they do not carry the ‘NHS Choices’ logo or mention ‘NHS Choices’. Notify the relevant contacts within the organisation if they do.
The graphic should only be used referring to the NHS website. It shouldn’t be used in a way which implies that an organisation is accredited or endorsed by the NHS.
Please note that the NHS website graphic should only be used when referring to the NHS website. It shouldn’t be used in a way which implies that an organisation is accredited or endorsed by the NHS.
Referring to the NHS website in text
References to ‘NHS Choices’ in written material without the logo needs to be replaced with ‘the NHS website’, for example:
- For information about health conditions and support visit the NHS website (www.nhs.uk)
- To find pharmacies close to you and opening hours, more information is available on the NHS website (www.nhs.uk)
In some instances, it may be more appropriate to use just the URL which is: www.nhs.uk
If you’re referring to ‘NHS Choices’ in digital documents, such as PDF documents or Word documents you will need to update any written references with ‘the NHS website’.
We recommend that you add a hyperlink to the NHS website.
- For information about health conditions and support visit the NHS website
- To find pharmacies close to you and opening hours, more information is available on the NHS website
Guidance for NHS websites
If you manage a website for an organisation providing NHS services, and have the NHS logo already in your header or on your page, please ensure that our new graphic including the NHS logo with the URL is not too close to any other uses of the NHS logo.
The NHS Identity guidance states that you should not use more than one NHS logo on a page, however visual links through to nhs.uk and crediting the website as a source for syndicated content have been recognised as exceptions.
Guidance for non-NHS websites
The graphic should only be used when linking to nhs.uk. This should only be used on the page on which you refer to the NHS website (not in headers and footers across your website). It must not be used in a way that implies that a website is accredited or endorsed by the NHS.
If you’re adding hyperlinks, we recommend that you use descriptive text and link directly to the page on the NHS website. This will help users get to the information they wish to access quickly.
Information for developers and content managers about syndicated content
Crediting the NHS website as the source of your content
If you’re syndicating content from nhs.uk it must be credited in the following way using the attribution graphic available at:
The attribution graphic should remain clearly visible in line with the associated content on every web page that contains syndicated content from the NHS website.
You should hyperlink the graphic to the relevant page on the NHS website that the content has been supplied from.
Developers should visit and familiarise themselves with guidance at https://developer.api.nhs.uk/ about syndicating content.
If you’re displaying syndicated content from the NHS website and are unable to link to the original article, you must use the following credit in your content:
The attribution graphic can only be used in association with syndicated content from nhs.uk, and not for any other content.