As part of a programme of work to improve our services, we are removing the ‘NHS Choices’ logo from the NHS website. The following advice outlines the changes that you and your organisations need to make to update both print and digital content to reflect the changes.
NHS.UK website changes
The NHS website (www.nhs.uk) contains information to help people manage their health and care online.
As part of a programme of work to improve our services we have removed the ‘NHS Choices’ logo from the NHS website and are keeping the trusted NHS identity.
If you currently use the old NHS Choices logo on your digital or print materials, then please read the following guidance to see what changes you and your organisation need to make.
We don’t expect you to replace or update your digital or print materials immediately, simply when it is reasonable and cost-effective for you to do so, for example during your next print run.
The NHS website address
The website URL will remain the same: www.nhs.uk, and any pages with updated URLs will be redirected.
Referring to the NHS website on digital platforms and social media
You will need to update references to ‘NHS Choices’ with ‘the NHS website’ on your website and social media channels, for example, Facebook or YouTube. In some instances, it may be more appropriate to use: www.nhs.uk.
Email signatures and newsletter templates containing ‘NHS Choices’ will also need to be updated. Replace any old logo links with the new graphics.
You will need to ensure that the ‘mouseover’ text or ‘alt text’ and captions are updated to read ‘the NHS website’ where appropriate.
The NHS logo is a registered trademark and is protected by copyright law. The use of the NHS identity is restricted to protect the NHS from being seen as the source of materials that have not originated from the NHS, or formally endorsing commercial suppliers' products and services.
You must use original artwork files for the NHS logo and follow the NHS identity guidelines when preparing content. These guidelines include requirements for spacing around the logo, background colours and size of the logo. You may only use the NHS Trademark in line with the guidance:
We don’t expect you to change past blog posts, news articles, or Freedom of Information responses that referred to the website as NHS Choices.
Referring to the NHS website in printed materials
Print materials such as posters, leaflets, forms and letters that contain references to ‘NHS Choices’ must be updated with the new graphic when it’s reasonable and cost-effective for you to do so.
If you’re creating new print materials or using a design agency to produce these, please ensure they use the new graphic.
Our external partners NHS England, NHS Improvement, the Department of Health and Social Care and others will be updating their content over the coming months to reflect this change.
If you download documents from their websites, or before you order updated versions of the print material, check to ensure they do not carry the ‘NHS Choices’ logo or mention ‘NHS Choices’. Notify the relevant contacts within the organisation if they do.
The graphic should only be used referring to the NHS website. It shouldn’t be used in a way which implies that an organisation is accredited or endorsed by the NHS.
Referring to the NHS website in text
References to ‘NHS Choices’ in written material without the logo need to be replaced with ‘the NHS website’, for example:
for information about health conditions and support visit the NHS website (www.nhs.uk)
to find pharmacies close to you and opening hours, more information is available on the NHS website (www.nhs.uk)
In some instances, it may be more appropriate to use just the URL which is: www.nhs.uk.
If you’re referring to ‘NHS Choices’ in digital documents, such as PDF documents or Word documents, you will need to update any written references with ‘the NHS website’.
We recommend that you add a hyperlink to the NHS website.
to find pharmacies close to you and opening hours, more information is available on the NHS website
Guidance for NHS websites
If you manage a website for an organisation providing NHS services, and have the NHS logo already in your header or on your page, please ensure that our new graphic including the NHS logo with the URL is not too close to any other uses of the NHS logo.
The NHS Identity guidance states that you should not use more than one NHS logo on a page, however visual links through to nhs.uk and crediting the website as a source for syndicated content have been recognised as exceptions.
Guidance for non-NHS websites
The graphic should only be used when linking to nhs.uk. This should only be used on the page on which you refer to the NHS website (not in headers and footers across your website). It must not be used in a way that implies that a website is accredited or endorsed by the NHS.
If you’re adding hyperlinks, we recommend that you use descriptive text and link directly to the page on the NHS website. This will help users get to the information they wish to access quickly.
Information for developers and content managers about syndicated content
Crediting the NHS website as the source of your content
If you’re syndicating content from nhs.uk it must be credited in the following way using the attribution graphic available at: