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NHS App strategy: developing the digital ecosystem

Who are we trying to help and what are their user needs?

Our strategy is based on the needs of 3 groups of people:

  • citizens
  • workforce, including healthcare professionals and commissioners
  • suppliers who provide digital health and care services to citizens

Citizens

Some citizens are confused by the range of digital health and care services that are currently available. They find it hard to understand which are relevant to them, and which are free to use. 

Establishing the NHS App as a simple way to access digital health and care services helps reassure citizens that these services have been designed with their needs in mind (user-centred), are built to best practice accessibility guidelines and are safe and secure to use.

Workforce, including healthcare professionals and commissioners

Commissioners and NHS providers want a clear and simple approach. We believe our proposals will reduce the costs involved with rolling out and marketing new digital services. They will also make access to services that are available and relevant to citizens easier for frontline staff to explain. 

Commissioners also want choice and flexibility so they can meet the specific needs of citizens in their area. 

Finding ways to join services that have been commissioned locally with the NHS App will enable us to meet both needs. It will also help us to increase the uptake of digital health and care services.

Suppliers

Suppliers are keen to understand the NHS App position in the market, its future direction, and what integrating with the NHS App will involve so they can plan.

Answering these questions and meeting the user needs that underpin them will help us to drive uptake of the NHS App and a range of other digital health and care services in a simple, consistent, and trusted way for patients.

Are these problems and user needs right? Are there other groups of people we need to consider in our strategy? Tell us what you think.

Last edited: 4 March 2020 10:25 am