Alice Eastwood

Alice is a lead service designer working with our CMS and Navigation team

Lead Service Designer

Alice is a lead service designer with over a decade of experience across public and private sector healthcare. She specialises in user experience and product-led innovation. Currently, Alice is focused on redesigning navigational journeys across the NHS website to improve accessibility and deliver a user-centric digital experience.

Blogs

Picture of the updated NHS website homepage on a laptop screen, tablet and mobile.

By Molly Lee, Alice Eastwood. 7 October 2024 Behind the scenes publishing the new NHS website homepage

The NHS website homepage was last redesigned in 2018. Since then, the digital landscape has transformed, and so have the needs of our users. Alice Eastwood and Molly Lee explain why and how we've updated it.