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Sara Wilcox

Senior Content Designer – standards and the service manual

Copyright NHS Digital

Senior Content Designer, NHS.UK

Sara is the Senior Content Designer in the NHS digital service manual team. She co-ordinates work on the content style guide and the A to Z of NHS health writing. She has many years' experience in health charities, and with the Parliamentary and Health Service Ombudsman, delivering digital services and heading up digital, communications and information teams. 


Blogs

Screenshot of new health content standard at https://service-manual.nhs.uk/content/standard-for-creating-health-content
By Sara Wilcox, Joe Freeman. 28 July 2022 A new standard for creating health content

Sara Wilcox, senior content designer and Joe Freeman, social and digital media lead, both with NHS.UK, introduce the new ‘Standard for creating health content’ and explain work with partners, including YouTube, to put it into practice.
A man wearing an NHS rainbow lanyard using a phone to access online services
By Sara Wilcox. 7 January 2020 Making digital services more inclusive

The NHS digital service manual helps teams make their services more respectful and inclusive. But it’s not always easy to get it right as Sara Wilcox, the content designer on the team, explains.
Good questions can help forms glean useful information
By Sara Wilcox. 21 November 2019 How to write good questions

The NHS digital service manual team has published new forms guidance that will help digital health teams design better forms and transactional services.