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Caroline Finucane

Caroline currently leads the content team for the COVID-19 testing service, after moving over from NHS.UK in March 2020. She is a digital content leader with 13 years’ experience in creating and iterating content for NHS.UK. She is now involved in content strategy and is part of a user-centred design leadership team.

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Lead Content Manager, COVID-19 testing programme

Caroline currently leads the content team for the COVID-19 testing service, after moving over from NHS.UK in March 2020. She is a digital content leader with 13 years’ experience in creating and iterating content for NHS.UK. She is now involved in content strategy and is part of a user-centred design leadership team.


Blogs

A child watches a woman puts the end of a rapid covid test swab into a small tube of liquid
By Caroline Finucane. 5 October 2022 COVID-19 testing: Tackling eligibility

Caroline Finucane, Lead Content Manager in the COVID-19 testing programme, explains her team’s challenges when ensuring only eligible users could order a free COVID-19 test.
Image of a team having a meeting
By Caroline Finucane. 20 July 2021 COVID-19 testing: 5 things I’ve learnt as content lead

Caroline Finucane, who leads the content team for the COVID-19 testing service, shares some principles that will be useful for anyone working on a fast-paced, complex government project.