We have detected that you are using Internet Explorer to visit this website. Internet Explorer is now being phased out by Microsoft. As a result, NHS Digital no longer supports any version of Internet Explorer for our web-based products, as it involves considerable extra effort and expense, which cannot be justified from public funds. Some features on this site will not work. You should use a modern browser such as Edge, Chrome, Firefox, or Safari. If you have difficulty installing or accessing a different browser, contact your IT support team.
The NHS today unveiled new developments in its efforts to ensure people find trusted information online. It has worked with Google to ensure it provides the public in the UK with easy access to NHS information about more than 250 of the most searched for health conditions on the NHS website, through new Knowledge Panels.
The NHS wants to ensure the public are presented with accurate and up to date information, however they search for information. The Knowledge Panels will include information about symptoms, treatment and causes.
The change means that if you search one of the featured conditions using Google on your mobile you will see NHS links and content, sourced from the NHS website.
This will help ensure that thousands of people will be provided direct access straight to NHS advice.
The information from the website has been syndicated and is freely available for any search engine, social media platform or other organisation to use as part of efforts to ensure the public can easily access NHS content.
The content being used is sourced directly from the NHS website, following work to ensure that the bitesize chunks of content, all clinically assured, can be discovered more easily by the public.
The NHS website is viewed millions of times a year, with more than three quarters of visits coming directly from internet searches on mobile phones.
Tara Donnelly, chief digital officer at NHSX, said: “One of NHSX’s key missions is to ensure the public are provided with accurate health information so they can be confident they are following official NHS advice.
“By making NHS website content free to use for third party organisations, we will ensure people get NHS advice when they search online rather than some of the many other sources, some with guidance that isn't right for the UK, and some that just aren’t right.”
Professor Jonathan Benger, Chief Medical Officer at NHS Digital, which runs the NHS website says: “Getting the right health information to the public is essential, and syndication from the NHS website means that people can be confident that the information they see meets the highest clinical standards.”
Notes for editors
- Knowledge Panels incorporating content from the NHS website will appear when people search for over 250 conditions on their mobile devices.
- No patient information is shared from the NHS website to other websites.
- The syndication programme for the NHS website, which already sees over 2,500 organisations use content from the site, has been working to give users increased access to accurate information about illnesses, symptoms and treatments.
- As part of the syndication programme, the content of more than 250 condition pages on the NHS website, including coronavirus, can now be used as stand-alone pieces of clinically assured information (for example, information about symptoms, self-care and medical treatments) and clearly defined guidelines on which sections should always be used unedited, as a coherent whole (for example a list of symptoms).
- NHS Digital issued a press release about content modularisation:
- NHS Digital published a blog about modularised content here:
- A blog about how syndication works is available here: https://digital.nhs.uk/blog/transformation-blog/2019/how-we-are-talking-to-alexa
- A blog about how the NHS is making website content available is available here:
- A blog about developing the new content is available here:
- NHS England published this press release about tackling fake online coronavirus news earlier this week: https://www.england.nhs.uk/2020/03/nhs-takes-action-against-coronavirus-fake-news-online/
- We have published a blog about Google Knowledge Panels here:
NHS Digital is the national information and technology partner of the health and care system. Our team of information analysis, technology and project management experts create, deliver and manage the crucial digital systems, services, products and standards upon which health and care professionals depend. During the 2018/19 financial year, NHS Digital published 265 statistical reports. Our vision is to harness the power of information and technology to make health and care better.
For media enquiries please contact email@example.com or telephone 0300 30 33 888. Follow us on Twitter: @NHSDigital