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The most popular 250 pages of clinically assured content on the NHS website can now be used more flexibly, thanks to the next stage of the existing syndication programme.
Rather than having to use a full page of information about a condition, syndicators can use a smaller section which has been pre-approved for stand-alone use and which gives them more flexibility, including across different technologies and devices, ensuring that the public gets access to the specific information that they need.
The project is the next stage of the existing syndication programme for the NHS website, which already sees over 2,000 organisations use content from the site, to give users access to accurate information about illnesses, symptoms and treatments.
The project makes it clear which content can be used as stand-alone pieces of information (for example, information about symptoms, self care and medical treatments) and defines which sections should always be used unedited, as a coherent whole (for example a list of symptoms).
For the public it allows them to access content from the NHS website from more places and however they choose to search for health information. This means that the information they get back from the site they choose to use is clinically safe, up to date, accurate and searchable however they choose.
Robert Cleary, Associate Director for the NHS website says: “Organisations have been using NHS website content in a similar way for some time and it really helps patients and NHS staff to know that people are receiving accurate health information when they search online. This project will make the information on the NHS website more flexible, so it is easier for syndicators to use it appropriately.”
Notes for editors
- No personal information is shared from the NHS website to other websites
- Syndicators do not pay to use the information, but they must accept the terms of a standard, legally binding licensing agreement which outlines how it can be used