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Qualtrics online survey tool: GDPR information


Why and how we process your data in the Qualtrics online survey tool and your rights.

Controller NHS Digital
How we use the information (processing activities)

NHS Digital collects information from users of NHS Digital’s products and services to: (a) understand our users, their needs, and the context they operate in better (b) to obtain feedback about our services and products, and (c) to inform future service changes and advise product roadmaps. Obtaining this feedback therefore enables NHS Digital to provide a better service to the health and care system in England.

Does this contain sensitive (special category) data such as health information? Yes
Who are recipients of this data?


Is data transferred outside the UK? This data is not transferred out of the UK
How long the data is kept A maximum retention of 3 years regardless of local considerations.
Our lawful basis for holding this data Public task
Your rights
  • Tick Be informed
  • Tick Get access to it
  • Tick Rectify or change it
  • Tick Erase or remove it
  • Tick Restrict or stop processing it
  • Tick Move, copy or transfer it
  • Cross Object to it being processed or used
  • Cross Know if a decision was made by a computer rather than a person
How can you withdraw your consent?

Participants can opt-in with informed consent

Is the data subject to decisions made solely by computers? (automated decision making) No
Where does this data come from? Users of NHS Digital’s products and services
The legal basis for collecting this data

Article 6 (1e) – Public task
Article 9(2)(h) - the management of health and social care systems and services,
And on exceptional occasions: Article 9(2)(c) vital interests