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provides user-centred design and user research leadership across product development and all sub-directorates
conducts early engagement on new pieces of work
matures user-centred design practices across the whole directorate
supports teams to identify and address barriers to access to our products and services
Products and services
Lead: Rochelle Gold
Defines the user research strategy, and ensures that products and services meet user needs, conforming to NHS guidelines and the Government Service Standard.
Leads user researchers at NHS Digital, and ensures they have the operational support they need to do their best work.
Lead: Tero Väänänen
Defines the design strategy, and uses end-to-end service design and user insights to identify opportunities and drive outcomes across our portfolio.
Leads graphic, interaction and service designers at NHS Digital.