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User-centred design

Provides user-centred design and design leadership across product development and all sub-directorates.

Responsible person

Associate Director of Design and User Research

This business unit is part of


  • provides design leadership across product development and all sub-directorates

  • supports teams to understand principles and approaches of service design and have access to relevant training

  • ensures new programmes are established as exemplars - from the start we establish design thinking and agile processes, including governance and funding

Products and services

User research 

Lead: Rochelle Gold

Ensures that products and services meet user needs, conforming to NHS guidelines and the Government Service Standard.


Lead: Tero Väänänen

Defines the design strategy, and is responsible for graphic, interaction and service designers at NHS Digital.

Last edited: 2 August 2020 10:21 am