Visual style guide

Our visual identity is made up of a number of components including our logo, explanatory line, typography, colour palette and imagery.

By following these guidelines, we will present a consistent and coherent image to our audiences and ensure that our communications are always recognisable and reflect what we stand for.

The NHS Digital logo

NHS Digital logo options, and how to use them

Explanatory line

Our explanatory line, including how and where to use it

Colour

Our primary, secondary, and directorate colour palettes

Fonts

What fonts to use, and how to use them

3-D illustrations

Our style of illustration and how to apply it

Graphic devices

Our graphic devices and how to use them.

Icons

Our icons, where to find them, and how to use them

Photography and video

How to use photographs and video clips, and how to make them effective

Tables

How to present data in tables effectively and accessibly

Charts

Choosing the right style of chart or graph, including colour palette

Maps

Principles to follow when displaying maps, including colour palette

Last edited: 13 December 2022 4:22 pm