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Social media

Social media is a great channel for having conversations. Those conversations can be with health and care staff, suppliers, patients and other people we work with.

That’s why we manage our corporate social media accounts carefully and try to add value to every interaction.

Social media guidance

You can help share messages

It may be our social media experts’ job to talk officially about the work we’re doing, but everyone working at NHS Digital can help by sharing these messages more widely with their networks. Talking online about what we do at NHS Digital helps spread the word further about the great work we do.

You can help show how we’re using data and technology to transform the NHS by following NHS Digital and sharing our posts on LinkedIn, Twitter and Facebook.

How to contribute

By identifying yourself as a staff member, what we say and do reflects on our organisation. This guidance sets out how to use social media to help promote the work we do and how best to contribute to conversations about NHS Digital.

The guidance applies to everyone who works at NHS Digital, whether you're full or part-time, permanent, temporary, freelance or a contractor. 

A good overarching rule-of-thumb is to be genuine and use your judgement about how best to add value to conversations just like you would in person. 

Social media examples

Social media principles

Be transparent

In your profile, be honest and clear about who you work for, your role, what you're interested in and reflect your personality. Make it clear that all views expressed are your own and do not necessarily reflect the view of the organisation.

Be aware that your activity on social media can be traced back to you and take responsibility for protecting your security online.

Be friendly and approachable

Try to make your messages friendly and personable. It's fine to express your personal opinions, as long as it’s obvious that’s what they are, but this is a public platform, so only say things that you would in a crowded room. 

Be accurate and honest

Be mindful of spelling and grammar. We aspire to provide accurate, high-quality content.

It’s fine to say ‘I do not know’ if something is not your area of expertise. You can always tag someone in who may know and can help. That way you’re opening up the conversation to others. Far better to be clear and check with an expert than to share wrong information.

Participate, do not dictate

Social media is about having conversations to build relationships. The most important thing is that NHS Digital is part of those conversations. So, you can really help by trying to add something useful, valuable or helpful to every interaction.

Do not name NHS Digital in your handle 

Using NHS Digital in your handle, for example, @JohnSmithNHSDIgital will give the wrong impression that you are acting on behalf of the organisation.

Do not say anything you would not say in a crowded room

Do not swear, use aggressive or antagonistic language or get political. Use your judgement. Use your judgement and do not post anything that could be seen as damaging to NHS Digital’s reputation.

Never comment on anything related to legal matters

Do not share confidential information you may have access to as part of your job, or comment on ongoing public inquiries or other legal issues. If you’re not sure if something’s about a legal issue, it’s best not to comment at all.

Do not get involved during a crisis

During major incidents it’s better to have just one, official source of news and information. Be mindful of what you say externally on any social networking sites as it can easily be picked up by the media. If you want to point your followers to relevant information then amplify content from NHS Digital social media accounts. Look to internal channels such as the intranet or all staff emails for guidance during such times.

When sharing content, make sure you credit the original source

It's fine to link to external content, especially if it's of value to the conversation but do make sure you credit the correct source. If you're not sure of the original source, at least tag the person you received it from.

Admit your mistakes

Mistakes happen and that’s OK. The best thing to do when these occur is to admit it, apologise and correct it. 


We all sometimes get into uncomfortable conversations. Before responding, it's always a good idea to take a moment to consider your response. Show it to a colleague if you’d like a second pair of eyes.

Talk amongst yourselves

Be aware of our key corporate messages and try not to contradict these.

Quality over quantity

You do not need to post every day to add a valuable voice to our messaging. It’s a conversation, not an obligation.

Last edited: 6 April 2022 1:19 pm