This series of case studies includes:
- Adam Perry AV Manager at NHS Employers - Engaging audiences with video
- Darren Caveney, Creator of comms2point0 - Tools, tactics and time
- Mid Essex Clinical Commissioning Group - how Facebook ads helped to increase referrals to psychological therapies in Essex
- StaffConnect app - how mobile technology can transform employee comms for healthcare organisations.
- Chloe Knight Communications and Membership Manager at NHS Confederation's Mental Health Network - podcasting
Communications professionals are increasingly turning to digital tools to share updates from their organisations, engage staff, patients and the public, and build brand awareness. With a huge range of digital tools out there, it’s often difficult to identify which will be most effective and work well within an NHS setting.
The second series of #DigitalDiaries case study will focus on the use of a range of digital tools, from social media platforms to audio and visual software. In the series, we’ll hear from communications professionals who’ve successfully implemented new digital tools, overcoming a range of barriers in the process. The examples shared will also offer tips for successful implementation, aiming to inspire communications professionals across the NHS and academia to try something new.
Rachel Royall, Director of Communications at NHS Digital said: “These case studies really highlight how technology can help us build relationships and connect with people as part of our communications mix. We’re hoping that this series will help to facilitate conversations between communications, information governance and IT professionals, encouraging teams to look at the opportunities of how we can improve the way we communicate in creative and innovative ways.”
The first series of case studies include: